Designed for you.

Hawaiʻi is our home and the heartbeat of our identity. Our story begins in gratitude for our lineal descent, the generations before that have established us, the land and ocean that have raised and nurtured us, and all of their wisdom combined. These are gifts that have become an integral part of our upbringing, connecting us with the sacredness of our home, life, and all that we share today.

At the delicate age of eight years old is when we first began immersing ourselves in our native language as keiki kaiapuni, greatly transforming our perspective and appreciation in depth of our cultural history, that furthers presently. Through our creative pursuits, we desire to continue our practice and perpetuation of ʻōlelo authentically.

The term "welina mai" translates to "a warm welcome" or "a gentle embrace" in Hawaiian, similar to "aloha". Our name embodies the heartfelt invitation and nurturing spirit of Hawaiʻi, steeped in meaning and warmth of its' people and places.

Through our evolution as women, we stay grounded in our roots while drawing inspiration from the ranges and expressions of femininity. Our brand hopes to inspire confidence, encourage radical self-acceptance, and nurture the freedom and love to embrace who each of us truly is.

Our swimwear and clothing line are crafted by original design, using ethically sourced, high quality materials. Our minimalistic designs are made to make you feel naturally seamless and sensual from within. We cherish the natural cycles and seasons of womanhood, viewing each of our unique journeys as beautiful ones, that are all to be celebrated!

WELINA MAI
WELINA MAI

Authentic

WELINA MAI

Comfort

WELINA MAI

Elegance

WELINA MAI

Empowerment

Mai uka a i kai, mai Niʻihau a i ka moku o Keawe, welina mai,

At the heart of our brand, stands a deep reverence for our roots, blending our creativity with the core essence of who we are & where we come from. Our line is intimately crafted to empower & elevate the inherent beauty of every woman. Through timeless elegance & originality, our pieces inspire natural confidence & sensuality.

Me ke aloha, @welinamai

Our new minimal coverage bottoms paired with our iconically designed strapless top, create the perfect suit to bask and blossom beneath the sun.

Just as one who witnesses the captivating phenomenon of a flower becoming– filled with mystery, awe, and possibility–this set reflects the essence of women alike.

While our journey is just beginning, and we continue to refine and elevate our pieces, our commitment to delivering beauty and meaning remains unwavering.

Who we are.

Welina Mai, born in 2024, is a creative direction and expression inspired by our Hawaiian heritage and our passion for being feminine essence women. Infatuated with the beauty of bodies and design, we have created an intimate line of clothing and swimwear, all while embracing sustainable practices in this modern-day consumer-driven world. We offer limited quantities of our products. We are committed to becoming more ecologically and socially responsible in every aspect of our work, purposefully considering our environment and the well-being of future generations. Our creations stem from the desire for better options—living in minimal clothing is part of our lifestyle, yet finding pieces we truly love and that fit well was always a challenge. Each of our pieces are originally designed to resonate with a fresh, adorned style we love ourselves—elegant, timeless, and made to not only look good but feel incredible to wear. We are dedicated in our craft to tailor each piece to make you feel effortlessly sensual and seamless.

Contact Us

We would love to hear from you, email [email protected] or send us a message using the form below

Our story begins in gratitude for our lineal descent, the generations before us who have contributed to our journey, the land and ocean that have raised and nurtured us, and all of their wisdom combined. At the delicate age of eight, we began immersing ourselves in our native language, deepening our appreciation for our cultural history. Now, through our creative endeavors, we continue to practice and perpetuate the enduring beauty of ʻōlelo.

As we evolve, we remain grounded in our roots while drawing inspiration from the myriad expressions of femininity. Our brand celebrates confidence from within, radical self-acceptance, and the freedom to embrace all versions of ourselves to be deeply loved. By honoring the natural rhythms and seasons of womanhood, we believe that each of our unique journeys are all beautiful ones to be cherished.