WELINA MAI

Mai uka a i kai mai Niʻihau a i ka moku o Keawe, welina mai kākou

Welina mai translates to "a warm welcome" or "a gentle embrace"

Our name embodies the heartfelt invitation and nurturing spirit of Hawaiʻi, steeped in meaning and warmth of its' people and places.

Hawaiʻi is our home and the heartbeat of our identity

Welina Mai, is a creative expression inspired by our Hawaiian heritage and passion for being women. Infatuated with the beauty of bodies and design, we have created an intimate line of clothing and swimwear, all while embracing sustainable practices in today's consumer-driven world.

Living in minimal clothing is part of our lifestyle. Our creations stem from the desire for options that resonate— innovative, unique, elegant, timeless— styles made to not only look good but feel incredible to wear. Each of our pieces are originally designed, tailored to feel effortlessly sensual and seamless. Our products are made in limited quantities, and we align all aspects of our work to the ecological well-being of our environment and future generations.

As our brand evolves, and we continue to refine and elevate our pieces, our commitment to delivering beauty and meaning remains unwavering.

Our story begins in gratitude for our lineal descent, the generations before us who have contributed to our journey, the land and ocean that have raised and nurtured us, and all of their wisdom combined. At the delicate age of eight, we began immersing ourselves in our native language, deepening our appreciation for our cultural history. Now, through our creative endeavors, we continue to practice and perpetuate the enduring beauty of ʻōlelo.

As we evolve, we remain grounded in our roots while drawing inspiration from the myriad expressions of femininity.

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