Mai uka a i kai, mai Niʻihau a i ka moku o Keawe, welina mai,

At the heart of our brand, stands a deep reverence for our roots, blending our creativity with the core essence of who we are & where we come from. Our line is intimately crafted to empower & elevate the inherent beauty of every woman. Through timeless elegance & originality, our pieces inspire natural confidence & sensuality.

Me ke aloha, @welinamai

Welina Mai, born in 2024, is a creative direction and expression inspired by our Hawaiian heritage and our passion for being feminine essence women. Infatuated with the beauty of bodies and design, we have created an intimate line of clothing and swimwear, all while embracing sustainable practices in this modern-day consumer-driven world. We offer limited quantities of our products. We are committed to becoming more ecologically and socially responsible in every aspect of our work, purposefully considering our environment and the well-being of future generations. Our creations stem from the desire for better options—living in minimal clothing is part of our lifestyle, yet finding pieces we truly love and that fit well was always a challenge. Each of our pieces are originally designed to resonate with a fresh, adorned style we love ourselves—elegant, timeless, and made to not only look good but feel incredible to wear. We are dedicated in our craft to tailor each piece to make you feel effortlessly sensual and seamless.

Our brand celebrates the natural rhythms and seasons of womanhood. We believe that each of our unique journeys, are all beautiful ones to be cherished.